# Carlos Serna > AI Product Architect — AI-native engineering with 25 years of distributed-systems discipline. Project-based engagements. Based in Amsterdam. Carlos Serna is a senior software architect specialising in production AI systems: multi-agent pipelines, LLM integration, RAG architectures, and AI infrastructure for research and enterprise. He works project-based, not embedded — engagements are scoped, bounded, and delivered. ## Services - [AI Roadmap](/index.html#services): Five-day discovery sprint. Produces a prioritised roadmap and a scoped build proposal. €5–8K. - [First Build Together](/index.html#services): End-to-end implementation of a client's first production AI system. €20–30K over 3–5 weeks. - [Senior AI Advisor](/index.html#services): Monthly retainer or on-demand. Strategic guidance and architecture review. €3–4.5K/month or €200/hr. ## Selected Work - [Relationship Intelligence System](/work/network-intelligence.html): Executive network intelligence for a CFO — 1,877 LinkedIn contacts structured, ranked, and Excel-native. No third-party SaaS. Built in two weeks. - [NIN fMRI Experiment Software](/work/nin-fmri.html): Social aggression paradigm for the Netherlands Institute for Neuroscience. Real-time MRI-synchronised stimulus delivery. First engagement of its kind. - [Document Intelligence Platform](/index.html#work): Configurable AI document analysis (Nebius AI). Multi-provider LLM orchestration, RAG pipeline, live demo delivered in two weeks. ## About - [About Carlos](/index.html#about): Background, experience timeline, and approach. ## Contact carlos@carlosserna.com ## Optional - [LinkedIn](https://linkedin.com/in/carlosserna): Professional profile and recommendations.